Press the "PLAY" Button to Watch the Encore

Follow along with the fillable PDF Workbook!


Getting value from this workshop?

Explore the full B.E.S.T. Program below!

You're invited to join the:

B.E.S.T. Seller Transformation

Unlock the confidence, income, and control of your sales career you deserve by becoming a B.E.S.T. Seller in just 12 weeks.

Your Transformation Starts: Wednesday April 3rd, 2024

Duration: 12 Weeks (1 Full Quarter)

Goal: Become a B.E.S.T. Seller

What is a B.E.S.T Seller?

B.E.S.T. Sellers are the ones that most Account Executives aspire to be.

Yes, they are the BEST in their company, and the industry – cruising past quotas and enjoying the P-Club trips…

…but being a B.E.S.T. Seller is about what it TAKES to get there.

B.E.S.T. Sellers have acquired the skills that most AEs aren’t even aware they need to possess – and if they do, are unsure of how to get them.

Scroll down to discover how you’ll break the mold and ascend to the top in just 12 weeks ↓

My Promises to You

By the end of your 12-week transformation, I’m promising that you will:

(Finally) Cure "burnout"

Sales is an absolute grind. Under the weight of your metrics and without any traction – it’s even worse.

By the end of this 12 weeks, I promise you’ll experience less burn out and have a boost confidence & fulfillment.

Boost Your Income

It’s time you uncover the hidden fortune inside of your comp package.

By investing in this program and mastering these skills, you’ll finally unlock the income you deserve.

Get Proper Coaching

Managers have an incredibly tough job. As much as they want to coach you, they often don’t have the time or experience to maximize YOUR potential.

This program will give you the sales coaching you want – but seldom get – from your sales manager.

Master Powerful Skills

You’ll forge skills that stay with you for your entire sales career by doing hands-on examples, collaborating with peers, and getting real-time feedback from Krysten. 

No 10,000 foot views or high-level concepts.

Discover Your "Tribe"

You’ll no longer fee like you’re alone on your journey.

Inside the B.E.S.T. Seller cohort, you’ll effortlessly build friendships and connections to get you to the next level!

How You’ll Get there

Explore the roadmap of the B.E.S.T. Seller Program:

Buyer Centric

  • Week 1: Kicking A$$ vs ‘Follow our Sales Process’: Know & Apply the Buyer’s Journey
  • Week 2: “Help Me Help You”: Increase your close rates with Multi-Threading

Executive Savvy

  • Week 3: The Secret Language of Executives: Finding Executive Priorities
  • Week 4: How to “Come with a Point of View”:  Differentiate with Non-Obvious Insights 

Simple Systems

  • Week 5: Don’t recreate the Wheel: The 7 figure Sequence, Call Prep, Productive 1:1s
  • Week 6: The Conductor vs The Soloist: Master Team Selling & Account Planning


  • Week 7: “Know, Like & Trust”: Learn the #1 Way to Build Credibility & Trust
  • Week 8: “Teach Them to Buy”: Visual Timelines and the Crucial “Then What” meeting

After week 8, you’ll spend weeks 9 through 12 getting direct advice and coaching on your active deals for the entire session. This time is 100% YOURS to maximize however you see best fit. 

“Hi! I just finished your mult-threading course on pclub - amazing work. I'm a tenured rep but have never seen such a practical (and easy-to-duplicate) method. I'm excited (and good nervous) to test out the proactive approach ”

Alex Zavlaris

Security Solutions Consultant

Pricing for Individuals

Become the B.E.S.T Seller

See below for special pricing on the inaugural B.E.S.T. Seller coaching cohort.

🎉 Special Pricing for 1st Cohort:

         (availability limited)

(when paid in full)

What Others Are Saying

Become a B.E.S.T. Seller and unlock the confidence, income, and control of your sales career you deserve

Frequently Asked Questions

Is this a good fit for me? ( Who makes a good candidate for this)
  • If you are an Account Executive or Account manager with a $100k-$200k base, you’re likely a good fit for this program.

  • If you are working deals that require at least 4 meetings from discovery to close, you’ll fit right in.

  • If you’re an SDR/BDR or Strategic seller (i.e. you have  1-3 Fortune500 accounts), this might not be the best fit.  Let’s chat 1:1.
  • Sales leader or founder? Yep. Several have done programs with me.
  • Group pricing available for teams.  DM me 🙂


Can I expense this?
  • Yes.  About half of the sellers I work with get some or all of this program reimbursed.

    Here’s a template you can use to ask your manager
Do I get all Krysten's templates?


All of Krysten’s email templates and frequently used call scripts will be yours.

Whether that’s a “ghosting” template, sell-between template, or multi-threading one – Krysten will share anything that’ll help you in your deals.

Why Live Coaching vs. Self-Paced Courses?
What Industries is this Program for?
  • About 60% of the sellers we’ve worked with sell software.

  • The others focus on physical products, recruiting, consulting/service offerings.
Will I have a chance to do a 1:1 coaching session? Title
  • YES!  Everyone who signs up will get a link to schedule an individual session with me.

  • Our 1:1 session can be before, during or after the coaching program.
What dates & times does the group meet?
  • The 12 week Coaching program starts Wednesday, April 3rd.
  • 2 Time Slots: 12/noon EST and 6:30 pm EST

  • It runs for 12 weeks on Wednesdays.
What if I can’t attend the live sessions?
  • We got ya! Calls will be recorded.
How much does it cost?
  • The entire program is $1,997. 

    This was benchmarked against other group coaching programs with prices ranging from $5,000 – $18,000.

    We want to make this accessible for as many people as possible.
     If you have a $100,000 base, this is less than 2% of your base.

  • There is a payment plan available.
What if I still have questions?
  • Schedule a 30 min. session with me, so you get the info you need to decide


Get Started Today

Begin your journey to discover the confidence, income, and control of your sales career you deserve.

Connect with me 

© 2024 . All Rights Reserved.