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Pipeline Genius
A proven “plug & play” field guide B2B sellers can use today to add qualified deals to their pipeline that are primed to close.
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“Krysten‘s content is some of the most practical and in-depth I’ve been reading lately. It’s full of counterintuitive selling practices that are both hard to find and highly effective. A must read.”
- Nate Nasralla, Founder of Fluint.io
pipe·line
noun: pipeline; plural noun: pipelines
SALES
- The combination of all your deals, often measured in not just deal size; but also quality (likelihood to close).
- The #1 KPI that all Managers and Executives use to forecast business, usually with various pipeline coverage ratios.
- The subject of your weekly performance reviews held with your direct manager and the ultimate predictor of your success as an Account Executive
Running 💩 Discovery
Discovery is the hottest topic in sales - for good reason.
You have hundreds of questions you could ask, but which ones should you ask - and whyReps often battle with this and turn their meetings into interrogations, making their buyers feel anxious, frustrated, and standoffish.
The end result is usually a deal forced into your pipeline on a shaky foundation, which becomes a 'phantom opp' you chase month after month, quarter after quarter.
No Tactical Advice
The majority of sales training you receive from your enablement department or manager is "10,000 feet high."
It lacks the specific, hands on tactics that you need to succeed and is often based on theory and internal data - not real world application. As a result you often feel frustrated, aimless, and are left in awe of the top producers in your company at how they're able to generate deals and smash their quota.
Failing to Connect with Executives
Executives are elusive.
Tracking them down is one thing... but standing out from the hundreds of other messages they're getting on a daily basis is near impossible.
It's likely you don't understand what they actually care about and aren't prospecting effectively to get your message across.
Struggling to Speak the Executive's Language
Let's say you DO connect with a key executive to discuss your solution - now what?
Most AEs feel the pressure of an executive conversation like a football player in the Super Bowl 🏈 - they don't know how to engage with executives and lead a meaningful conversation that will leave them wanting more.
Instead, they often fumble (pun intended) through some prepared talk track and end up struggling to get a next meeting scheduled. sound familiar?
Preparing the wrong way for meetings
Only 30% of reps actually know how to prepare for a meeting the right way.
You (statistically speaking) likely haven't discovered how elite sellers prep for their calls in 5 minutes or less...
...there is a HUGE difference when AEs understand proper research, pre-call planning, having a complete agenda agreed upon by the person you're contacting, and leading a conversation that's specifically tailored to the prospect's needs.
$97
The 5 Pillars of the Pipeline Genius
Executive Level Prospecting
Discover specific tried & true tactics used to connect with key executives in your industry.
Leading Conversations Execs (Actually) Care About
Master the art of speaking with executives to transform them into your champions.
Multithreading
Avoid being ghosted & supercharge your deals by installing the secret "3x3x3" formula into your sales motion.
Call Preparation
Steal the step-by-step methods to prep for your call in 5 minutes or less, taught at unicorns 🦄.
Discovery
Adopt the simple 3-step meeting framework elite sellers use to establish credibility, diagnose problems & qualify deals.
Sneak Peak Inside Pipeline Genius
Salman Mohiuddin
Enterprise AE @ Asana
"Actionable, concise and straightforward. That's what sums up Krysten's Pipeline Genius playbook. If you're looking for valuable insights to strategically prospect into your key accounts and run a discovery, look no further! This one you've got to get your hands on."
64k followers on LinkedIn
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Ⓒ 2024 Krysten Conner
Why You Struggle to Create Quality Pipeline
"Krysten delivers more value in Pipeline Genius than most authors convey in an entire sales book. Get it, use it, prosper."
- Jamal Reimer, Founder of Enterprise Sellers Community
Inside Pipeline Genius you'll explore 5 core pillars that are primed to supercharge your prospecting efforts and the quality of deals in your pipeline.
Inside each section you'll get:
Background to WHY each pillar and tactics work so well;
Step-by-step walkthroughs of how EXACTLY to do this in your current sales motion;
Success stories from Krysten that have never been shared publicly and the key lessons from them;
"Plug & Play" templates you can instantly inject in your prospecting & discovery efforts
Plug & Play Templates...
...Combined with the Reasons They Work!
Kyle Asay
RVP, High Tech Acquisition @ MongoDB
"There's a never-ending flow of 'best-practices' being shared on LinkedIn and other social media. Most of it is high-level, unproven, and difficult for another to implement. Krysten's guide is the exact opposite: proven frameworks with detailed instructions (and examples) so you can level up your skills immediately."
24k followers on LinkedIn
Brian Lamanna
Account Executive @ Gong
“Krysten’s ‘Pipeline Genius’ is a must-read for any seller looking for truly next-level and strategic prospecting strategies. It’s highly tactical & immediately actionable. Provided me new ideas, I’d never considered.”
24k followers on LinkedIn
Mohammed Kiswani
Sr. Strategic AE @ Outreach
Krysten is the QUEEN 👑 of prospecting and building pipeline! This guide is concise and shares her exact framework on how to build pipeline in unique and effective ways selling to Above the Line C suite personas. The reality is in today's age, you have to stand out as a rep in order to get the execs to respond to your outreach and meet with you. Krysten shows you exactly how she does it and even how she preps for discovery calls in less than 5 minutes. I have applied her frameworks and gotten meetings and closed won deals because of these techniques. If you are serious about upping your prospecting and pipeline game, just pull the trigger already :)
6k followers on LinkedIn
Nate Narsalla
Founder @ Fluint.io
33k followers on LinkedIn
“Krysten‘s content is some of the most practical and in-depth I’ve been reading lately. It’s full of counterintuitive selling practices that are both hard to find and highly effective. A must read.”
Hannah Ajikawo
CEO & Founder @ Revenue Funnel
17k followers on LinkedIn
“well this is fucking awesome. You will win almost always with this guide if you actually FOLLOW IT. Don't just leave this in the downloads folder, actually do the things.”
Jamie Fox
Former Enterprise AE @ Salesforce
1k followers on LinkedIn
"Top producers rarely maintain their status by doing the same thing quarter after quarter. Krysten’s Pipeline Genius gives fresh and tactical examples (ones I haven’t tried but am excited to!) to leverage the SAME DAY you first read it. It has items for each step: sourcing leads to discovery to setting firm next steps post disco. This is a refreshing, much-needed guide that every rep should be reviewing weekly if not daily. Don’t send a million cookie cutter emails for activity’s sake - instead be a “genius” like Krysten."
Keith Weightman
RVP Sales @ Bullhorn
7k followers on LinkedIn
“If you’re a seller who’s serious about “leveling-up” and are looking for a proven “plug and play” guide to help fill your pipeline - you need to check out Krysten Conner’s Pipeline Genius. It’s full of step-by-step frameworks used by some of the most elite sellers in the game… yet easy enough for even a beginner to implement day 1.“
Jamal Reimer
Founder @ Enterprise Sellers Community
43k followers on LinkedIn
"Krysten delivers more value in Pipeline Genius than most authors convey in an entire sales book. Get it, use it, prosper."
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