Improving at sales shouldn’t be another full-time job.
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Sales Content Trusted By
Hi Friend 🙂
Most Sales Training has failed you.
I’m here to change that.
You’ve been failed in two ways:
- Impractical training content;
- Taught in a sub-optimal way
Hear me out:
The majority of sales managers, coaches, and enablement teams are focused on theoretical scenarios that are not realistic…
You’ve likely left an enablement session thinking, “okay great, but how can I actually do this in my current deal?”
Or, you may feel completely stuck because all your training has been focused on your company’s solution and its capabilities.
And that’s IF you get any coaching or sales enablement at all!
The struggle to level-up is frustrating to say the least… improving your sales skills shouldn’t be another full-time job with full-time stress.
As a former teacher, I know first hand that everyone learns differently…
…and it’s important for you to have content that’s designed for you (and that lovely brain
of yours🤓).
This is where I come in to help.
I went from teaching middle schoolers to becoming an AE at 3 unicorn companies (startup companies with a value of over $1 billion).
And now I’m back teaching all the things I uncovered while closing millions of dollars in those roles.
No “high level” concepts.
No “10,000 foot views.”
Just tactical, step-by-step playbooks, templates, and examples you can instantly activate
in your current deals…
…all so you can increase your win-rate and average deal size in the short term…
…and unlock the successful, fulfilling career in sales you’ve always dreamed of.
Let’s get started, shall we?
-Krysten
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Training Resources
Pipeline Genius
A proven “plug & play” field guide B2B sellers can use today to add qualified deals to their pipeline that are primed to close.
Stand Out System
The secret career-advancement system trusted by elite jobseekers to separate from the competition and land their dream roles.
Closing Mastery
The definitive field guide for Account Executives to maintain momentum, eliminate being “ghosted,” and win more business.
Focus Areas
Avoid Being Ghosted
Getting ghosted is the worst. Here you'll discover how to boost momentum between meetings and reclaim the attention of your buyers if need be.
Multithreading
Multithreading is something you've heard before, but few do it right. Here we focus on the tactical methods of multithreading so you can use it in your current deals.
Discovery
Discovery can make or break your deals. We focus on the key questions that will help you uncover bigger deals, faster.
Career Advancement
It's no secret that sales careers are high velocity. Having worked at multiple $1B+ tech companies, I share exactly how to land your dream job.
Executive Conversations
Understanding how to contextualize conversations to different audiences is a skill few sellers have. Together we'll explore exactly what executives care about and how to speak their language.
Account Planning
Proper planning ALWAYS prevents poor performance. Here you'll master the art of analyzing any sized company so you can stand out from all your competition.
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About Krysten
Empowering tech sellers to close more complex deals is what drives me.
I spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Along the way, I blew past performance goals in multiple roles. Doing 14X what anyone had done in my territory, being #1 in new logo acquisition, and achieving a 47.6% win rate.
It wasn’t always like that, though.
Early on, I couldn’t confidently qualify deals in or out quickly. I wasted lots of time on deals that didn’t turn out to be real. My discovery felt haphazard, and I struggled to get prospects to go in depth or quantify their pain.
My first sales cycles were some of the longest on the team. Deals frequently slipped, and I got ghosted a lot. All which I felt powerless to change. I was always waiting for the customer. I didn’t know how to lead so buyers wanted to follow.
You might relate to feeling like I did: burnt out, anxious, and like you don’t belong in sales. The sad part is feeling behind, scattered, and overwhelmed has become the new norm.
It took me over 10 years to gain the confidence, knowledge and skills that I needed to be a consistent top performer.
My mission is to ensure you get there faster – by sharing what I’ve discovered throughout my 12-year career.
My content and training has been featured by:
- pclub / Chris Orlob
- 30 Minutes to President’s Club
- Kevin Dorsey / Live Better, Sell Better
- Sell Better / Daily Sales Show
- Outbound Squad
- Challenger
- Vidyard
- RepVue
Contact Krysten
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