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Feel like you're doing everything right… but deals keep slipping, ghosting, or dragging out forever?
You’re not alone.
Enterprise sales is full of hidden traps no one warns you about:
❌ Deals that seem real but never close
❌ Discovery calls that stay surface-level
❌ No clear way to qualify quickly—or confidently
❌ “Great calls” that vanish into silence
❌ A cycle that feels out of your control
And somehow, you’re still expected to hit an aggressive number.
With no real playbook.
It’s exhausting—and it’s not your fault.
The worst part? You don’t feel in control.
You’re anxious. Burnt out.
And starting to wonder if you’re even cut out for this.
But it’s not you.
You were just never taught how Enterprise sales actually works.
What if you didn’t have to figure it out the hard way?
I spent 12 years selling Enterprise deals at Salesforce, Tableau, and Outreach. I hit 47.6% win rates, broke records, and 14X’d territory expectations—but it didn’t start that way.
Early in my career, I felt stuck and scattered too. I had to teach myself how to run deals with structure, control, and confidence—because no one else was doing that kind of coaching.
Now, I teach you the strategies I wish I had sooner:
✅ Run Discovery that actually drives urgency
✅ Qualify fast—without sounding like a jerk
✅ Multi-thread without being annoying
✅ Speak the language of Executives
✅ Lead deals so buyers want to follow
Here’s what clients say after working together:
👉 “Went from 2% of my number to 106%.”
👉 “Helped me close a deal with a $5B account – that 2 of my predecessors failed to close.”
👉 “I closed the largest contract in my company’s history from prospecting to close because I implemented in real time what she taught me.“
You don’t need another sales theory.
You need someone who’s been in your shoes—and knows how to win big deals now.
Want to sell like a top performer—without waiting 10 years to figure it out?
Let’s work together.
-Krysten
Focus Areas
Avoid Being Ghosted
Getting ghosted is the worst. Here you'll discover how to boost momentum between meetings and reclaim the attention of your buyers if need be.
Multithreading
Multithreading is something you've heard before, but few do it right. Here we focus on the tactical methods of multithreading so you can use it in your current deals.
Discovery
Discovery can make or break your deals. We focus on the key questions that will help you uncover bigger deals, faster.
Career Advancement
It's no secret that sales careers are high velocity. Having worked at multiple $1B+ tech companies, I share exactly how to land your dream job.
Executive Conversations
Understanding how to contextualize conversations to different audiences is a skill few sellers have. Together we'll explore exactly what executives care about and how to speak their language.
Account Planning
Proper planning ALWAYS prevents poor performance. Here you'll master the art of analyzing any sized company so you can stand out from all your competition.
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About Me
Empowering tech sellers to close more complex deals is what drives me.
I spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Along the way, I blew past performance goals in multiple roles. Doing 14X what anyone had done in my territory, being #1 in new logo acquisition, and achieving a 47.6% win rate.
It wasn’t always like that, though.
Early on, I couldn’t confidently qualify deals in or out quickly. I wasted lots of time on deals that didn’t turn out to be real. My discovery felt haphazard, and I struggled to get prospects to go in depth or quantify their pain.
My first sales cycles were some of the longest on the team. Deals frequently slipped, and I got ghosted a lot. All which I felt powerless to change. I was always waiting for the customer. I didn’t know how to lead so buyers wanted to follow.
You might relate to feeling like I did: burnt out, anxious, and like you don’t belong in sales. The sad part is feeling behind, scattered, and overwhelmed has become the new norm.
It took me over 10 years to gain the confidence, knowledge and skills that I needed to be a consistent top performer.
My mission is to ensure you get there faster – by sharing what I’ve discovered throughout my 12-year career.
My content and training has been featured by:
- pclub / Chris Orlob
- 30 Minutes to President’s Club
- Kevin Dorsey / Live Better, Sell Better
- Sell Better / Daily Sales Show
- Outbound Squad
- Challenger
- Vidyard
- RepVue
Contact Krysten
Inquire About Coaching, Speaking, and more.
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