Improving at sales shouldn’t be another full-time job.

Here you’ll discover “plug & play” sales tactics you can apply instantly to boost win rate & deal size.

Join 4,000+ sellers and get my top content straight to your inbox by entering your first name and email below.

Sales Content Trusted By

Hi Friend 🙂

Most Sales Training has failed you.

I’m here to change that.
You’ve been failed in two ways:

  • Impractical training content;
  • Taught in a sub-optimal way

Hear me out:

The majority of sales managers, coaches, and enablement teams are focused on theoretical scenarios that are not realistic…

You’ve likely left an enablement session thinking, “okay great, but how can I actually do this in my current deal?”

Or, you may feel completely stuck because all your training has been focused on your company’s solution and its capabilities.

And that’s IF you get any coaching or sales enablement at all!

The struggle to level-up is frustrating to say the least… improving your sales skills shouldn’t be another full-time job with full-time stress.

As a former teacher, I know first hand that everyone learns differently…

…and it’s important for you to have content that’s designed for you (and that lovely brain
of yours🤓).

This is where I come in to help.

I went from teaching middle schoolers to becoming an AE at 3 unicorn companies (startup companies with a value of over $1 billion).

And now I’m back teaching all the things I uncovered while closing millions of dollars in those roles.

No “high level” concepts.

No “10,000 foot views.”

Just tactical, step-by-step playbooks, templates, and examples you can instantly activate
in your current deals…

…all so you can increase your win-rate and average deal size in the short term…

…and unlock the successful, fulfilling career in sales you’ve always dreamed of.

Let’s get started, shall we?


Collaborate with Krysten.

Interested in collaborating with Krysten on sponsored content?

Click the button below for all available packages, rates, and reviews.

Training Resources

Pipeline Genius

A proven “plug & play” field guide B2B sellers can use today to add qualified deals to their pipeline that are primed to close.

Your price: $97

Stand Out System

The secret career-advancement system trusted by elite jobseekers to separate from the competition and land their dream roles.

Your price: $147

Closing Mastery

The definitive field guide for Account Executives to maintain momentum, eliminate being “ghosted,” and win more business.

Your price: $97
"Hey Krysten! Just dropping by to say thank you for making your Deal Doubling Discovery resource available for free. I downloaded it last month to help shorten deal cycle length at Highspot. As it happened earlier this month there was a layoff and I was impacted. Did a discovery role play today as a part of an interview process with a company I am really excited about and used a few of your nine questions! Got fantastic feedback. Appreciate you sharing your best practices!! Not only useful for those closing deals but also closing on job opportunities."
Drew Dudley
Account Executive @ Highspot
Tom Kidd
Tom Kidd
Account Executive
Read More
I'm not really sure if anyone I follow posts better actionable sales tips than you. Put a pay wall on it so I can invest my commission and keep these ideas to a smaller audience! Jokes aside, thank you sincerely. I used your post about multi threads to close my biggest deal yet. No reply needed, just owe you a thank you. 🙏🏻
Matt K.
Matt K.
Chief Revenue Officer (CRO) @ Lone Wolf Real Estate Technologies
Read More
KC - I wanted to drop you a quick note to thank you for taking some of your time to present to the sales team at Lone Wolf. The feedback from your session has been phenomenal and you absolutely nailed our key topic.
Andrew Kerr
Andrew Kerr
Sr. Account Executive @ Thentia Cloud
Read More
I can't describe how much I appreciate Krysten’s content and attitude. Very authentic.
Alicia Mulcahey Banks
Alicia Mulcahey Banks
Account Executive @ Purchasely
Read More
Hey Krysten, just wanted to say the content you publish/comment on LinkedIn really enriches my day and learning curve as a new AE. Thanks for all of it!
Hamza Krisni
Hamza Krisni
Commercial AE @ Productboard
Read More
Hi Krysten! Have been following your posts for a while now and wanted to say they've been so valuable to create new snippets/plays. Thanks for taking the time to share with the community best practices.
Amir Pas
Amir Pas
Enterprise Account Executive @ Reslink
Read More
Love this!!! You just summarized in a short post what some RVPs / CSOs at even sales enablement companies fail to communicate in 9 months.
Rahul Agarwal
Rahul Agarwal
Rebel, Design, Dev, Marketing @ TeleCRM
Read More
Three different people from my team forwarded your post to me on the same day... I've spent the last hour eating them up!"
Lee Buckle
Lee Buckle
Sales Leader @ Access
Read More
I have just started following you and I wanted to drop you a quick note to say I LOVE your content!! I run a large account management selling to enterprise clients and I’ve picked up some awesome stuff to share with my team. Keep up the good work. 👏👏
Jim Preston
Jim Preston
VP of Sales @ Ben
Read More
I love your sales posts Krysten, they're super valuable and I share them with my sales team.
Michael D. Bullard
Michael D. Bullard
Director of Sales @ Flatfile
Read More
Krysten, thank you so much for the actionable sales tactics....I share your content with my teams / encourage them to follow you: your content is outstanding, easy to digest / put into play. Appreciate all the thought leadership you share: please keep it going!
Dustin (Dusty) Collins
Dustin (Dusty) Collins
Head of Sales @ VisibleThread
Read More
Krysten, we've never met and I have nothing to sell you. Now that that's out of the way.... You're awesome, I love your content. I feel like the quality of the info you're putting out is awesome, and I send it to my team often. That is all! Have a great evening!
Brooke Hamrick
Brooke Hamrick
Partner @ Limitless Growth Consulting Agency
Read More
Hey Krysten! I just have to tell you - I am a long-time sales leader and I have been so impressed with your content since connecting. I've used you as an example with my sales teams and consulting clients. I just love seeing someone with such great insights growing their following and network when it's well deserved. Kudos!

Focus Areas

Avoid Being Ghosted

Getting ghosted is the worst. Here you'll discover how to boost momentum between meetings and reclaim the attention of your buyers if need be.


Multithreading is something you've heard before, but few do it right. Here we focus on the tactical methods of multithreading so you can use it in your current deals.


Discovery can make or break your deals. We focus on the key questions that will help you uncover bigger deals, faster.

Career Advancement

It's no secret that sales careers are high velocity. Having worked at multiple $1B+ tech companies, I share exactly how to land your dream job.

Executive Conversations

Understanding how to contextualize conversations to different audiences is a skill few sellers have. Together we'll explore exactly what executives care about and how to speak their language.

Account Planning

Proper planning ALWAYS prevents poor performance. Here you'll master the art of analyzing any sized company so you can stand out from all your competition.

Claim your FREE copy of Deal Doubling Discovery

A simple 9-question system for Account Executives to easily boost their average deal size by finding bigger deals, faster.

Simply enter your First Name and Email below and we’ll send it to you immediately!

About Krysten

I never expected to end up in Sales. I was going to be a teacher. Help people. Change the world.

After 3 years of teaching middle school history, I loved the kids but I was

It seemed like a good time to return to our family’s global insurance agency. This was a business I knew well, and my parents were looking to pass it to a
new generation.

Over several years, I led multiple departments, from Operations to
Training to Sales.

The most important thing I learned: I was not passionate about running an insurance agency.

This was a particularly low point because it forced me to re-think (again) what I wanted to do with my life.

I still wanted to teach, help people and change the world.

And I realized that when I was doing Sales for our agency, it felt like I was
doing all three.

So we sold the agency, I dove back into sales and never looked back.

From entertainment to construction to retail to property management to consulting to health care to financial services to waste management to manufacturing to software. I’ve worked with all types of clients.

* One of my clients was selected as his organization’s CEO after he helped his whole team become more data-driven.

* One director used work we did together at 2 national conference presentations. It grew her visibility inside + outside her organization. She got a new role at Apple.

* One team we work with uses science to tackle some of the world’s greatest health threats.

I never expected to end up in Sales. But because I did, I’m still a teacher. Teaching & coaching early-stage AEs.

I’m helping people. Helping individuals change their lives. And helping organizations sell better.

And some of those organizations have gone on to change the world.

Contact Krysten

Inquire About Coaching, Speaking, and more.

Enter your information below and and the reason for reaching out and Krysten will respond personally ASAP!

Connect with me 

© 2024 . All Rights Reserved.