Go from occasional high performer to consistent top performer
We’ve helped hundreds of enterprise AEs close more 6-7 figure deals with a repeatable and sustainable sales system.
Unlike other sales coaching programs that focus on your mindset and high-level theory, we only focus on practical, repeatable sales skills and systems that you can implement immediately.
Sales Training Trusted by 5,000+ Sellers Globally
Does This Sound Like You?
Brian Robak
Started working with Krysten for individual coaching, and went from 2% of my number to 106%. I'm now over quota, with half the year to go… could not recommend working with Krysten more.
John Earls
When I met Krysten, I was absorbing everything I could from podcasts to books to courses.
Krysten was my first individual coach that helped me to focus my efforts and lean on the highest impact behaviors.
I found that it worked immediately. I closed the largest contract in my company’s history.
I cannot recommend Krysten enough. Her content is great but her coaching is life changing.
Kendal Elder
Krysten's coaching helped me hit my stride in a new sales role. With performance numbers like 147% of Q4 quota and 97% forecast accuracy.
She taught me when/ where/ how to focus my energy on deals and ways to build urgency by working closely with my Champions.
Not only did Krysten help me with the hard-skills and supply a number of practical resources, but she helped validate my approach to the role and I really grew in my confidence.I'll be using her strategies and systems for years to come. Highly recommend working with Krysten.
Robin Hayes Keef
Krysten's supportive shoulder and actionable advice went a long way to making this a terrific year for me.
I was able to end my 2024 in a position I feel confident about.
And at 160% to quota to boot. Highly recommend her!
Most high-performing enterprise sellers face the same problem…
Your success has created a trap.
You’ve proven you can close deals. You’ve hit quota. You’ve had big wins. But now the pressure is exponentially higher—and the playbook that got you here isn’t enough to get you to the top.
You’re not stuck because you’re failing. You’re stuck because winning inconsistently is now your biggest liability.
When you close a monster deal, leadership expects you to do it again. Your quota goes up. Your territory gets harder. The stakes get higher. But here’s the problem: you don’t actually know why you won that deal.
Was it your discovery? Your champion? Timing? Luck?
You can’t put your finger on it – which means you can’t systematically repeat it.
So every quarter, your number resets to zero and the anxiety starts all over again. You’re working harder than ever, grinding 60-hour weeks, but you can’t break through to consistent top performance. You watch the same few reps dominate the leaderboard quarter after quarter while you bounce between “pretty good” and “great” – never quite reaching the top or staying there.
This isn’t a talent problem. It’s a system problem.
Your company taught you their sales process and product. But they never taught you how to lead a complex enterprise evaluation – the business acumen to understand buyer priorities and buying processes, or the influence skills to take control of deals instead of hoping buyers move forward.
So you’re figuring it out on your own, stitching together tactics from podcasts and books, never quite sure what’s working or why. You’re reactive instead of strategic. You’re hoping instead of knowing. And that lack of certainty is what’s keeping you from the top 1%.
Jason Ferrera
“We closed a $2.6M ARR Enterprise deal. Krysten’s coaching was critical to this.”
Mark McGroarty
Nicolas Giraldo
Teddy Frank
There are 3 reasons your deals are slipping, stalling, or ghosting…
REASON 1:
You have no coherent deal progression system
Podcasts and courses teach you pieces – qualification, discovery, demo best practices – but there’s no systematic process tying it all together and informing your approach with every deal. Managers inspect your deals and give advice like “get wider” and multi-thread, but never coach you on specifically HOW to systematically approach your opportunities.
REASON 2:
Your time management is completely reactive
You fit work around meetings instead of blocking your calendar proactively. Email, Slack, and client calls control your day while the strategic work that actually moves deals – account research, champion relationship building, deal planning – rarely happens… or happens from midnight to 2am. Even if you’re in the 5% who think they’re good at time management, you know you could be better.
REASON 3:
You're prioritizing deals and accounts with gut feel instead of data
You’re staring at your account list and pipeline with no systematic way to choose where to focus your energy. Without understanding your prospects’ problems, priorities, and buying process, you can’t position yourself effectively to leadership or build the champion relationships that actually close deals. 12 months from now, you don’t want to be looking back wishing you’d spent your time differently.
Richard Garcia
"In just 4 months, Krysten’s coaching helped me close the two largest deals in our company's history."
Chad Riley
"Krysten has been integral to my success and growth this year. I closed a large enterprise deal two days before writing this, in large part due to her guidance."
Kaylee Chappelow Ben-Ami
"Just hit my annual $1m quota with 2 months to spare!"
Paulina Ramirez
"With Krysten’s coaching, I was able to achieve 193.01% attainment for my first quarter. I ended the year at 125%. And this is my first Enterprise AE role!"
Private Enterprise Sales Coaching with Krysten
Here’s how it works:
Private Sales Coaching Pricing
What we’ll cover
- Prospecting
- Discovery
- Multi-threading
- Finding and developing champions
- De-risking the close
- Selling between meetings
- Sustainability
- Creating social capital
- Managing up
- Buyers journey
- and so much more!
$2,500 per month
Includes KrystenAI: Instant Answers. Immediate help. For every Deal Stage.
How do I know whether 1:1 or group coaching is right for me?
| GOOD – Starter Level – AI Coaching | BETTER – Standard Level – Enterprise Sales Training | BEST – Premium Level – Private 1:1 Coaching for Enterprise & Strat Sellers | |
| Price | $49/month | $699/month | $2,500/month |
| Best For | Sellers who want to try Krysten’s process in their deals | AEs selling 6-7 figure deals who are ready for structured training | Top 10-20% performers looking for the fastest route to consistently be in the top 1-3% |
| Format | AI coaching (Self-paced) | Weekly live group training (1 hour) | Twice-monthly 1:1 sessions (1 hour each = 24/year) |
| Content Library |  No |
 Full access in Skool |
Full access in Skool |
| Live Training | No |
Weekly group sessions & 2 Monthly Office Hours availability |
Plus access to group |
| 1:1 Coaching | No |
No |
Private coaching |
| Personalized Roadmap | No |
No |
Fully custom |
| Krysten AI Tool | Yes |
Yes |
Yes |
| Async Support | No |
DM between sessions |
Unlimited Text/Call/Email/Slack (24hr response SLA) |
| Session Recordings | No |
Can catch up if miss live |
Private sessions |
| Community Access | No |
Yes |
Yes |
| Commitment | Monthly (cancel anytime) | Monthly (cancel anytime) | Minimum 1 quarter, then rolling monthly |
| Primary Outcome | Quick tactical wins; Test methodology | Structured skill-building; Weekly implementation | Breakthrough performance; Top 1-3% status |
| What You Get |
|
|
|
| Upgrade Path | Roll $49 into BETTER within 7 days | Graduate to BEST when ready for personalized coaching | — |
| Capacity | Unlimited (digital) | Unlimited (no more than 20 people per call) | 18 clients maximum |
| Time Investment | Self-paced | 1 hour/week live (+ replay option) | 2 hours/month live (+ unlimited async) |
GOOD – Starter Level
AI Coaching
$49/month
For sellers who want immediate answers, better deal execution, and a low-risk way to experience Krysten’s methodology before committing to coaching.
What’s Included
- AI coaching available 24/7
- Immediate answers at any stage of the sales cycle
- AI trained on Krysten’s frameworks, content, and coaching methodology
- Self-paced learning and implementation
- Cancel anytime
Best For
Individual contributors who want practical guidance on live deals without the investment of a coaching program.
BETTER ⭐ Most Popular
Enterprise Sales Training
$699/month
For account executives selling complex six and seven-figure opportunities who want structured coaching, proven frameworks, and accountability.
What’s Included
- Weekly live group training sessions
- Two monthly office hours sessions
- Full access to the Skool content library
- AI coaching assistant
- Email and text support between sessions
- Session recordings and replays
- Community access
- 50+ training sessions per year
Best For
AEs who want to sharpen their enterprise sales skills, build repeatable processes, and consistently perform at a higher level.
BEST
Private 1:1 Coaching
$2,500/month
For top performers who want direct access to Krysten, personalized coaching, and the fastest path to elite sales performance.
What’s Included
- Two private coaching sessions each month
- Fully customized growth roadmap
- Deal-specific coaching and strategy
- Unlimited access to Krysten between sessions
- Text, email, phone, and Slack support
- Everything included in Enterprise Sales Training
- Access to the AI coaching assistant
- Private session recordings
Best For
Enterprise and strategic sellers who are committed to reaching and maintaining top 1-3% performance.