Category: Multi-thread

If you are trying to multi-thread by asking for introductions, stop.

Here’s something to try instead.

End your call with 3 questions:

“How folks typically evaluate [my product] is by involving Personas X, Y, and Z.

Persona X is involved because they are usually feeling [pain 1,2,3].

Persona Y is impacted by [pain 4,5,6]

  1. To what extent are Personas X & Y being affected in your org?
  2. Who else’s team is also being affected?
  3. Would involving Persona X in our next meeting make the most sense or would another next step be better?”

The introductions are their idea.

You are teaching them how to buy.

They are teaching you how their organization works.

Win / win / win.

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